…Cutts actually took two yellow stickies and put them on the top of a standard 8.5 x 11 sheet of paper and indicated that even if this space was just one big ad it is too much and could be impacted by Google’s new algorithm change.
As you can see, it’s size, not quantity Google’s watching for. Does this mean you can stick hundreds of ads above the fold, as long as they don’t infringe on the content’s real estate? It’s not something any SEO team worth their salt would recommend, however, with Google’s alteration, how you use your site’s space is just as important as the amount of ads used to fill these spaces.
